AIDS and Business (Routledge Advances in Management and by Saskia Faulk,Jean-Claude Usunier

By Saskia Faulk,Jean-Claude Usunier

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for firms and businesses all over the place, the query is not any longer even if to do so on HIV/AIDS yet which activities to take. Complete with a powerful assortment of complex heritage and examine on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case experiences of managers around the world confronted with tough HIV/AIDS-related administration judgements. AIDS and Business will fascinate the basic reader looking an knowing of the HIV/AIDS pandemic and to the complicated reader seeking to boost a extra refined knowing of the influence of the disease.



The case stories during this quantity, set in 9 international locations, aspect the issues facing companies working in components the place HIV/AIDS incidence is growing to be. the themes discussed include knowing the function of social and cultural elements within the unfold of HIV, the several organisations and associations battling the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising ethics and CSR, condoms advertising, and designing an HIV office application. worthwhile as a source on HIV/AIDS and enterprise, a collection of case reviews, or a coaching instrument, this ebook incorporates a special diversity of tools for learning to appreciate the epidemic, designed from a grounded and functional enterprise perspective.

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